Grøtting + Sauter
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JANUARY 2008
One Voice Marketing: The power of a common goal
Only a media agnostic strategy can be the foundation for the integration of the growing number of marketing channels.
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Lead Agencies facing changes
The new direction for lead agencies focuses on marketing integration. This will change the way companies work with agencies.
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Despite investing in more and more marketing channels, companies are finding it increasingly difficult to gain traction with their brands. What's missing? An umbrella strategy that ties all those channels together.



One Voice Marketing provides a unified approach right from the beginning. Our deep customer insight directs a strategy that differentiates your brand and drives the creative process. Importantly, our approach breaks conventions and can be used across all methods and media, such as advertising or public relations, the Internet or events. Grøtting + Sauter isn't an ad agency that sells advertising or an Internet agency that sells Web sites. We select the most effective channel that fits your concept and reaches your customer both emotionally and rationally. In doing so, we are able to build an efficient customer relationship lifecycle.


One singular vision
As your lead agency, we direct the implementation of the strategy across all channels. We make certain that your brand speaks with one voice and takes the greatest advantage of each medium. Our extensive network of partners helps us offer such a broad range of services while allowing us to give you the kind of personal attention that only a small company can deliver.

Our approach is definitely not typical, but it is assuredly effective.
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